While the first one is responsible for luring people in, promoting products, and keeping the readers up-to-date, the second one is used for numerous notifications. Even though the latter has to deal with trivial tasks, it does not mean that it is stuck in banality. On the contrary, it is here where you have a high chance to get through to your readers and deliver your message since the transactional emails have the highest open rate among all the types of newsletters.
There are many types of transactional emails. Starting from the simple reset password emails and ending with cunning re-engagement newsletters, each one has its purpose, and each one can be beneficial for your business. To show you the diversity of this direction, we have compiled a collection of fantastic examples of transactional emails.
Let’s examine them together to see how the famous companies turn them into their advantage.
Your Hulu subscription has been canceled
People cancel subscriptions all the time. Much like reset password emails, this kind of newsletter is quite popular, and every business owner deals with it regularly. Although it seems that there is nothing you can do about this, however, there is still hope, and your last So, make it positive and friendly, much like the team behind Hulu did. Their canceled subscription notification is minimal but truly eye-pleasing. Note several things.
Unlike the previous example that is generated when people leave, this one appears in your inbox when you decide to become a member. This is another common and widely used type of transactional email newsletter.
The PremiumBeat team asks the user to confirm the email to ensure that nothing fishy is going on here. The email newsletter looks like a mini web page that is skillfully aligned with the brand identity of the company. There is a beautiful image background and text that stands in high contrast to the backdrop.Naturally catches your eye thanks to its relatively large size and prominence. Little information is provided, but the email newsletter does not look minimal thanks to its vibrant design. It feels like a digital promo flyer that skillfully engages people.
An abandonment cart email notification is an integral element of marketing campaigns of every e-commerce website. Customers come and go and forget to finish their shopping. It’s not a big thing. Shop owners know perfectly well how to handle this situation. They send email notifications reminding people that they left goods in their shopping carts. And while some believe that this simple notification is enough to bring the customers around, others like the team behind Levi’s prefer to act cardinally.
Their abandoned cart email does not include any goods that we are accustomed to seeing in such types of newsletters; instead, the team gets straight to the business and offers the customer an extra 25% discount. If this does not work, nothing will help to win clients back. Smart decision, indeed.