The Challenge

Al Amad Mechanical Workshop, a well-established auto repair center in Abu Dhabi, needed a professional and responsive website to reflect their wide range of automotive services. Their goals were clear:

Improve digital presence

Attract more local clientele through online visibility

Streamline service inquiries

Highlight their industry expertise and eco-conscious practices

They wanted a clean, user-friendly site that captured the professionalism of their business and supported long-term growth.

Our Approach

As their digital partner, we focused on building a modern, responsive WordPress website that aligned with their brand identity while ensuring high functionality and SEO performance.
Key Focus Areas:

Industry-specific Design: Clean, automotive-aligned visual theme

Service Clarity: Organised content for all service categories

Mobile Responsiveness: Seamless experience across all devices

Performance Optimisation: Fast-loading pages with lean assets

SEO-Ready: Structured URLs, meta tags, and schema implementation

Bilingual Support Ready: Site architecture designed for future multilingual content

Features Delivered

Full-Service Showcase

Each service category (mechanical, electrical, diagnostics, AC repair, etc.) was broken down into detailed pages with high-quality images and concise descriptions, ensuring clients understood what was offered.

Clean & Functional Layout

We implemented a structured, easy-to-navigate interface with service tabs, contact points, and essential information readily accessible from any page.

Local SEO Setup

To support their goal of capturing local traffic, we optimized on-page SEO, implemented proper schema, and enhanced metadata for key service pages and the homepage.

Contact & Appointment Optimisation

A clear CTA across the site encourages inquiries. All contact points, phone, email, and physical location, are prominently displayed with clickable integration for mobile users.

Performance

Site speed was prioritised with proper image compression, lazy loading, and caching setup, ensuring excellent performance even on slower networks.

Results & Impact

Since the launch of the new website:

Increased Customer Engagement: More calls and emails coming via the website

Improved Local Search Visibility: Enhanced rankings for relevant keywords like “Auto repair Mussafah”

Boost in Credibility: Professional web presence helped build trust with new clients

Seamless User Experience: Mobile-first design ensured consistent engagement across all devices

What Sets This Project Apart

We didn’t just build a website — we built a business tool.
By focusing on local SEO, user experience, and service presentation, we helped Al Amad position themselves as a leading name in auto repair in Abu Dhabi.

Tools & Technologies Used

CMS: WordPress

Design: Figma-based wireframing

Optimisation: WP Rocket, Smush for images

SEO: RankMath SEO plugin, manual on-page optimizations

Security: SSL, CAPTCHA forms

Hosting: High-performance managed WordPress hosting

Conclusion

The redesign of Al Amad Mechanical Workshop’s website successfully elevated their online presence, providing them with a modern, functional, and visually appealing platform to showcase their expertise in automotive repair. By focusing on a user-centric design, mobile optimisation, and strategic SEO, we helped the workshop enhance its visibility, attract more local customers, and build trust within the community.

This project not only met the client’s goals but also provided them with a scalable foundation for future growth, ensuring that they remain competitive in the ever-evolving digital landscape. We are proud to have partnered with Al Amad Mechanical Workshop and look forward to seeing their continued success.

Project URL
https://alamadws.com/