About the Client
AdventHealth is one of the largest faith-based healthcare systems in the United States, operating more than 50 hospitals and over 1,200 care sites across nine states. Known for its whole-person approach to health; addressing the body, mind, and spirit. AdventHealth is committed to delivering compassionate, comprehensive care.
Their digital presence plays a critical role in communicating this mission, serving as both an information hub and a patient engagement platform for millions of users.
The Challenge
The AdventHealth Medical Group was looking to modernise its digital platform. Their primary goals included:
Enhancing user experience for patients and families
Creating a responsive website compatible across all devices
Simplifying site navigation and information architecture
Integrating appointment scheduling systems
Empowering internal teams with a content management system (CMS)
Ensuring compliance with healthcare standards, including HIPAA
Improving SEO performance and online visibility
Our Approach
We collaborated closely with the AdventHealth Medical Group to craft a website that not only aligned with their brand identity but also addressed their operational and patient engagement goals. Here’s how we approached it:
Web Design & Development
Delivered a clean, modern, and accessible design reflecting AdventHealth’s visual brand and mission.
Developed a fully responsive website optimised for mobile, tablet, and desktop devices.
Focused on performance optimisation for fast page loads and smooth navigation.
UX/UI Strategy
Built an intuitive user journey for both first-time and returning patients.
Streamlined the “Find Care” process, allowing users to quickly locate physicians, facilities, and services.
Improved internal page structures and hierarchy to reduce clicks-to-content.
CMS Integration
Integrated a flexible and scalable CMS that enables content managers to easily update pages, blog posts, service information, and healthcare resources.
Ensured CMS usability across teams with different technical skill levels.
Appointment Scheduling Integration
Implemented appointment booking features, allowing patients to connect with healthcare providers directly from the site.
Included links to AdventHealth’s mobile app for broader digital ecosystem engagement.
Results
Since the launch, the website has achieved measurable improvements:
30% increase in organic traffic due to optimised content and SEO enhancements
Improved mobile engagement, with bounce rates reduced by over 20%
Faster page load times, enhancing the overall patient experience
Seamless CMS operations, reducing update time and dependency on IT support
Positive patient feedback on ease of navigation and appointment booking
Targeted SEO Keywords
Healthcare web development
Medical website design services
Responsive healthcare website
CMS for medical practices
UX design for healthcare websites
Appointment booking integration
Digital transformation in healthcare
Patient engagement platforms
Final Thoughts
This project highlights My Web World’s expertise in delivering tailored digital solutions for the healthcare sector. By combining thoughtful UX design with scalable development and robust content management, we helped AdventHealth Medical Group achieve a digital experience that supports their mission and empowers their patients.
Whether you’re a medical provider looking to revamp your digital presence or a healthcare organisation aiming for better engagement, we’re here to help you grow online; securely, reliably, and with care.
Project URL
https://www.adventhealth.com/
