Project Overview
Classifieds King is an emerging online classified ads platform in the UK, offering users the ability to post, browse, and respond to ads in a wide range of categories, completely free of charge. From property and vehicles to services, jobs, electronics, and local offerings, the platform is a one-stop hub for connecting people across the UK.
The client approached My Web World with the idea of building a user-friendly, scalable classified website that could rival top-tier competitors. They required a robust backend system, an intuitive user interface, mobile responsiveness, and streamlined ad-posting functionality.
Objectives
Build a dynamic platform to host unlimited classified ads
Ensure a clean and professional design aligned with UK user expectations
Enable seamless user registration and ad submission
Include advanced filtering and categorisation across ad types
Ensure fast load times and mobile responsiveness
Optimise the site for search engines to gain organic traffic
Our Solution
Discovery & Planning
We started with competitor benchmarking and user-flow analysis to ensure Classifieds King would stand out with its simplicity and functionality. Based on our research, we proposed a tailored classified platform built on WordPress for easy content management and future scalability.
Website Design
Developed a modern, intuitive layout with clear call-to-actions
Focused on UX simplicity to reduce bounce rates and improve conversions
Designed for mobile-first interaction, allowing users to post or browse on any device
Integrated visual hierarchy to highlight categories, recent ads, and featured listings
Development Highlights
Created custom post types and taxonomies for each classified category
Developed a front-end ad submission form with image upload and preview options
Integrated a user dashboard where members can manage their ads, messages, and profiles
Added location-based search filters and category refinement for better user experience
Built a scalable architecture that allows for thousands of listings without performance dips
SEO & Performance Optimisation
Implemented SEO-friendly URLs, meta tags, alt texts, and schema markup
Enabled lazy-loading and image compression for fast page load speeds
Submitted sitemap to Google Search Console and integrated Google Analytics
Developed SEO-rich landing pages for main categories (e.g., Jobs in London, Used Cars UK)
Results
Since launch, Classifieds King has shown promising growth metrics:
200% increase in organic traffic within the first quarter
70% of user traffic comes from mobile devices
Hundreds of ads submitted weekly by real users
User retention and repeat logins are increasing month over month
Key Features
Unlimited free classified ad posting
Easy user registration and login
Ad management dashboard
Search by location, category, and keyword
Featured ads module for boosted visibility
Contact forms with spam protection
GDPR-compliant privacy and cookies policies
Blog section for SEO and community updates
Final Thoughts
This project was an exciting opportunity to bring a fresh, scalable classified ad solution to the UK market. With a user-first design, robust functionality, and strong SEO foundations, Classifieds King is well-positioned to grow into a trusted platform for buyers and sellers alike.
Ready to elevate your digital presence? Let’s talk.
Project URL
https://www.classifiedsking.co.uk/
