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In today's world, when people need an accountant, where do they go first? Google! If your firm isn't showing up on that crucial first page, you're practically invisible, no matter how amazing your services are. That's why Search Engine Optimisation (SEO) isn't just a good idea for accountants anymore – it's essential. It's how you get seen, attract website visitors, and turn them into loyal clients.

SEO for Accountants

Drive More Traffic. Get More Clients. Grow Your Accounting Firm.

We’re an SEO company based in London, specialising in helping accountants and accounting firms like yours. Whether you’re a small, independent practitioner or a large firm, we’ll help you get noticed online and convert those searches into actual clients.

Why SEO is Essential for Accountants

Think about your habits, when you need a service, you Google it.

Well, your potential clients are doing the exact same thing. They’re typing in things like:

  • “accountant near me”
  • “tax advisor for small business”
  • “chartered accountant in London”

If your accounting firm isn’t showing up in those searches, you’re losing clients to competitors who are investing in SEO.

Here’s how SEO for accounting firms makes a difference:

✅ Increases your visibility on Google

✅ Brings in more qualified traffic

✅ Builds trust with potential clients

✅ Drives phone calls, inquiries, and bookings

✅ Delivers long-term return on investment without depending on sponsored advertising

What’s Included in Our SEO Services for Accountants

We offer a comprehensive SEO strategy that’s tailored specifically for accounting professionals. From local firms to national agencies, we help accountants show up where it matters most, on search engines.

1. Website & SEO Audit

We start by analysing your current website, SEO performance, and online presence. We look at:
1. Website structure and technical SEO
2. Content quality and keyword usage
3. Competitor performance
4. Opportunities for growth
This helps us build a custom plan for your accounting firm.

3. On-Page and Off-Page SEO

We focus on both sides of SEO to build a strong foundation for your online presence.

On-Page SEO Includes:
1. Optimising page titles, meta descriptions, and headers
2. Improving internal linking structure
3. Creating SEO-friendly service pages and blogs Making your site mobile-friendly and fast

Off-Page SEO Includes:
1. Earning backlinks from reputable websites
2. Listing your firm in top accounting and business directories
3. Managing citations and local listings
4. Building your domain authority and credibility

5. SEO Content Creation

Search engines love fresh, helpful content, and so do your clients. We’ll help you publish high-quality, optimised content like:
1. Blog posts on tax tips or financial planning
2. Service pages for each type of accounting you offer
3. Location-based landing pages
This positions you as an expert and helps you rank for long-tail keywords over time.

2. Strategic Keyword Research

The right keywords attract the right clients. We research high-intent, relevant terms your audience is already searching for, like:
1. “accounting agency in London”
2. “bookkeeping for startups”
4. “self-employed tax returns accountant”
We then map these keywords across your site so you rank higher and get found by people looking for exactly what you offer.

4. Local SEO & Google Business Profile Optimisation

Most accounting services are location-based, so local SEO is critical. We maximise your Google Business Profile to guarantee your company comes up in:
1. Google Maps
2. Local 3-pack results
3. “Near me” searches
We also manage reviews, photos, service areas, and contact details to increase trust and conversions.

6. Technical SEO Fixes

We clean up your website’s back-end to improve performance, user experience, and crawlability. Our tech SEO work includes:
1. Speed optimisation
2. Mobile responsiveness
3. Fixing broken links and redirects
4. Schema markup for rich results
5. Securing your site (HTTPS)

7. Review & Reputation Management

We help you request and manage client reviews on Google and other platforms. Reviews not only build trust but also help with local SEO rankings.

8. Transparent Reporting & Ongoing Strategy

We provide monthly reports that show:
1. Keyword rankings
2. Website traffic
3. Backlink growth
4. Lead and conversion data
Plus, we regularly review the strategy and tweak it based on what’s working best.

What Makes Us Different?

There are plenty of SEO companies out there, but not all of them understand the accounting industry. Here’s why our clients choose us:

We specialise in SEO for accounting agencies

We understand the unique challenges accountants face, from seasonal demand to regulatory content.

You get access to a dedicated SEO consultant

Your SEO strategy is guided by an experienced consultant, not a junior or an automated platform.

We’re a London-based SEO agency

If you’re looking for a local partner who understands your market, we’re right here in your time zone.

We deliver full-service SEO

From on-page and off-page SEO to content, links, and technical improvements, we handle it all.

We focus on long-term results, not shortcuts

We use ethical, white-hat SEO strategies that build real trust with Google and real results for you.

Who We Work With

We partner with a range of accounting professionals, including:

  • Independent accountants and tax advisors
  • Bookkeeping firms
  • Payroll services providers
  • Chartered accounting agencies
  • Corporate financial consultants
  • Multi-location accounting companies

Whether you’re targeting a specific region or looking to scale nationwide, we’ll tailor the SEO plan to your goals.

Results You Can Expect

  • Higher rankings for competitive keywords
  • A stronger presence in your local area
  • Increased organic traffic to your website
  • More phone calls, contact form submissions, and consultations
  • Better ROI compared to paid advertising

Let’s Get Your Firm Ranking on Page One

If you’re ready to grow your accounting firm online and consistently bring in more clients, we’re here to help. Our SEO team has a proven track record of helping finance and accounting professionals build a powerful online presence that drives real business growth.


Schedule your free SEO consultation today with a top-rated SEO agency in London. Let’s make your firm easier to find and impossible to ignore!

F.A.Q

You’ll typically start seeing noticeable improvements within 3–6 months. Though the results compound over time, SEO is a long-term investment.

Absolutely! Whether you need a few tweaks or a complete SEO overhaul, we can optimise your current site or help you rebuild for better performance.

Referrals are fantastic, but they can only take you so far. SEO brings in brand-new clients who haven’t heard of you yet, steadily expanding your client base beyond your current network.

While we’re an SEO agency in London, we work with accounting firms all across the UK and internationally. Wherever you’re based, we can help.