If you run a cleaning business, you know the value of every new client. But here’s the problem: most people start searching for cleaning services online, and if your website isn’t showing up near the top of Google, you’re missing out on those valuable leads.
SEO for Cleaning Companies
Want More Cleaning Clients? Let’s Make Your Business Easy to Find Online.
Why SEO Is a Game-Changer for Cleaning Services
That’s where Search Engine Optimisation (SEO) comes in. It’s the process of optimising your website and online presence so that search engines like Google understand who you are and when to show your business in search results.
We’re a results-driven SEO company and trusted SEO agency in London that specialises in helping cleaning businesses get noticed. Whether you run a small residential cleaning team, a large commercial janitorial service, or a specialised deep cleaning agency, we tailor SEO strategies to fit your unique needs.
Effective SEO for e-commerce sites involves:
- Optimizing product titles, descriptions, and images.
- Ensuring a mobile-friendly design.
- Improving site speed and navigation.
- Implementing technical SEO for e-commerce.
By implementing these strategies, your online store can attract more customers and improve conversion rates.
What We Offer: SEO Built for Cleaning Companies
Smart Keyword Research
The foundation of great SEO is knowing exactly what your customers are searching for. We dig deep into keyword research to find terms like “end of tenancy cleaning in [City],” “office cleaners near me,” or “deep cleaning services London”, keywords that bring the right visitors to your site. These keywords form the backbone of your SEO strategy.
On-Page and Off-Page SEO
SEO isn’t just about keywords. Our experts optimise your entire website, from titles and headings to images and site speed, ensuring your site is easy to navigate and Google-friendly (on-page SEO). At the same time, we build your website’s authority by creating quality backlinks from trustworthy sources (off-page SEO). This two-pronged approach helps you climb search rankings faster and stay there longer.
Mobile-Friendly Design
Most people search on their phones these days. A slow or confusing mobile website can lose you potential clients. We ensure your site looks great and works perfectly on all devices, with fast loading times and intuitive navigation.
Local SEO That Puts You on the Map
Cleaning services are local by nature. That means showing up in local search results and on Google Maps is crucial. We’ll optimise your Google Business Profile, make sure your business name, address, and phone number (NAP) are consistent everywhere online, and help you collect positive customer reviews. This boosts your credibility and makes it easier for local clients to find and trust you.
Helpful, Engaging Content
Content is king in SEO. We write clear, useful content that answers your customers’ questions and highlights your services, whether blog posts on cleaning tips, detailed service pages, or FAQs. Well-written content keeps visitors engaged, improves your SEO, and positions your business as a trusted expert.
Link Building That Works
Google sees backlinks as votes of confidence. We help your website earn these backlinks from respected, relevant sites to boost your domain authority and improve your rankings. This can include local directories, industry sites, and partnerships with other businesses.
Clear Reports & Ongoing SEO Support
SEO is an ongoing process. As your dedicated SEO consultant, we provide transparent monthly reports showing how your website is performing, from keyword rankings to traffic and lead generation. We’ll adjust your strategy based on results and market changes, so you stay ahead of the competition.
Benefits of SEO for Cleaning Companies
- Get Found by Local Customers: Appear right when people are searching for cleaning services in your area.
- Increase Website Traffic & Leads: More visitors mean more calls, quotes, and bookings.
- Build Long-Term Online Authority: SEO builds your reputation and trust with Google and customers alike.
- Outrank Local Competitors: Get ahead of other cleaning companies who aren’t investing in SEO.
- Turn Visitors into Customers: Optimised content and a great user experience convert visits into sales.
Who We Work With
We’ve helped a wide range of cleaning businesses grow their online presence and get more customers, including:
1. Residential cleaning companies
2. Commercial janitorial and office cleaning services
3. Deep cleaning agencies
4. Speciality cleaners (carpet, window, post-construction)
5. Junk removal and sanitisation providers
Why Choose Us?
Selecting the correct SEO agency in London might make all the difference. Here’s why businesses trust us:
1. Industry Expertise: We understand cleaning companies and what their customers want.
2. Tailored Strategies: No cookie-cutter plans, everything is customised for your services and market.
3. Complete SEO Coverage: We handle both on-page and off-page SEO, so nothing gets missed.
4. Transparent Communication: With regular updates and reports, you’ll always know what we’re doing and why.
5. Proven Results: We’ve helped cleaning businesses boost traffic and increase leads consistently.
Ready to Grow Your Cleaning Business?
Don’t let your competitors steal your clients just because they show up first on Google. Whether you need SEO for cleaning services or a focused strategy for your deep cleaning agency, we’re here to help you get noticed and booked.
Get in touch today for a free SEO audit and consultation.
F.A.Q
SEO, or Search Engine Optimisation, is the process of improving your website so it ranks higher on Google and other search engines. Since most people search online for cleaning services, SEO helps you get found by more potential customers in your local area.
SEO is a long-term strategy. Depending on your competition and current online presence, you can typically start seeing noticeable improvements within 3 to 6 months. The benefits continue to grow over time.
On-page SEO involves optimising elements on your website like content, titles, and site structure. Using backlinks and internet references, off-page SEO works to establish the credibility of your page. Both are essential for strong search rankings.
Absolutely! We tailor our SEO strategies to fit specialised cleaning services, including deep cleaning. We target the specific keywords and audiences that matter most to your business.
Sometimes. If your site is outdated or not mobile-friendly, we recommend updating it as part of your SEO plan to improve performance and user experience. We can help you decide what’s best.
We track key metrics like search rankings, website traffic, and the number of leads or bookings you get through your website. You’ll receive regular reports so you can see the impact clearly.
SEO is an investment that pays off over time by bringing you more clients without ongoing ad spend. We offer flexible packages designed to fit small and medium-sized businesses.
