Classifieds King
www.classifiedsking.co.uk
Digital Marketing, SEO Services
Classifieds King is an emerging online classified ads platform in the UK, offering users the ability to post, browse, and respond to ads in a wide range of categories, completely free of charge. From property and vehicles to services, jobs, electronics, and local offerings, the platform is a one-stop hub for connecting people across the UK.
The client contacted My Web World to build a user-friendly, scalable classified website to compete with the very best. The client wanted a solid backend system, an easy user interface, mobile responsiveness, and simple ad-posting functionality.
Objectives
- Build a dynamic platform to host unlimited classified ads
- Ensure a clean and professional design aligned with UK user expectations
- Enable seamless user registration and ad submission
- Include advanced filtering and categorisation across ad types
- Ensure fast load times and mobile responsiveness.
- Optimize the site for search engines to gain organic traffic.
Our Solution
Discovery & Planning
We started with competitor benchmarking and user-flow analysis to ensure Classifieds King would stand out with its simplicity and functionality. Based on our research, we proposed a tailored classified platform built on WordPress for easy content management and future scalability.
Website Design
- Developed a modern, user-friendly layout with clear calls to action.
- Focused on simple user experience to lower bounce rates and increase conversions.
- Designed for mobile-first interaction, allowing users to post or browse on any device
- Integrated visual hierarchy to highlight categories, recent ads, and featured listings
Development Highlights
- Created custom post types and taxonomies for each classified category
- Developed a front-end ad submission form with image upload and preview options
- Integrated a user dashboard where members can manage their ads, messages, and profiles
- Added location-based search filters and category refinement for better user experience
- Built a scalable architecture that allows for thousands of listings without performance dips
SEO & Performance Optimisation
I worked on making our URLs friendly for search engines. I added meta tags, alt texts, and implemented schema markup.
I also enabled lazy loading and compressed images to help our pages load quickly.
I submitted the sitemap to Google Search Console and set up Google Analytics to track our performance.
I created landing pages rich in SEO for key categories like Jobs in London and Used Cars UK.
The Results
Since launch, Classifieds King has shown promising growth metrics:
- 200% increase in organic traffic within the first quarter
- 70% of user traffic comes from mobile devices
- Hundreds of ads submitted weekly by real users
- User retention and repeat logins are increasing month over month
Key Features
- Unlimited free classified ad posting
- Easy user registration and login
- Ad management dashboard
- Search by location, category, and keyword
- Featured ads module for boosted visibility
- Contact forms with spam protection
- GDPR-compliant privacy and cookies policies
- Blog section for SEO and community updates
Conclusion
This project has been an excellent opportunity to create a new and scalable classified ad solution for the UK market. With a better design, improved functionality, and active SEO support, Classifieds King will represent a strong, trusted solution for buyers and sellers.
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