Portgod
www.portgod.com
Web Design & Development, SEO Services
Portgod, an industry leader in logistics and supply chain management, came to us to create a platform that allows businesses around the world to simplify and optimise their complex logistics processes. They envisioned a provider that offers complete solutions, incorporating air, ocean, ground, and rail freight, all encompassing warehousing, inventory, customs broker, and cargo insurance related to their industry-specific requirements. We were tasked with the project to design and develop a user-friendly, responsive, and scalable site to showcase Portgod's capabilities, aid in expanding their global reach, and provide a better user experience for potential clients and partners.
We were tasked with the project to design and develop a user-friendly, responsive, and scalable site to showcase Portgod‘s capabilities, aid in expanding their global reach, and provide a better user experience for potential clients and partners.
Key Challenges
- Full Service Range: Portgod offers a broad range of logistic services with a need for a way to display the information clearly and understandably while allowing users to easily identify and access the services that apply to them.
- Global Presence: Portgod operates over a very large network providing solutions within multiple regions and sectors. The website must demonstrate this global offering, while allowing localized content.
- Industry Focus: Portgod has a focus on specific industries in logistics which are pharmaceuticals, oil & gas, and e-commerce in that each of those sectors needs to be connected with instead of a mixture of information.
- Lead Generation: The site had to be developed in a manner where Portgod can attract potential customers and convert them into leads while keeping it easy to request quotes and information.
Our Solution
To address these challenges, we implemented the following:
1. Custom Web Design and Development
We designed a clean and professional website that aligned with Portgod’s brand image and emphasized their expertise in logistics. The platform features:
- Intuitive Navigation: We’ve designed our service categories to be clear and straightforward, so users can easily find exactly what they’re looking for.
- Responsive Design: Our website is designed to work beautifully on desktops, tablets, and mobile devices, making sure that users enjoy a smooth experience no matter what device they’re using.
- Global Reach: The site incorporates global service locations and multilingual capabilities, providing tailored solutions for different regions.
2. Service Pages Tailored to Industries
Given Portgod’s diverse client base, we created customised service pages that highlighted their industry-specific solutions. These pages provide in-depth descriptions of their logistics services, focusing on important industries.
- Oil & Gas
- Pharmaceuticals
- Automotive
- Agriculture
- E-Commerce
Every page highlights the distinct needs and challenges that these industries encounter, demonstrating Portgod’s knack for customizing solutions for each sector.
3. Lead Generation and Conversion Optimisation
- We’ve woven strategic calls-to-action (CTAs) throughout the website, making it super easy for visitors to access quotes, consultations, and inquiries. The site also includes:
- Quote Request Forms: These straightforward and easy-to-use forms allow you to request logistics quotes, making it easier to turn visitors into qualified leads.
- Contact and Consultation Options: We’ve made it super easy! You’ll find our contact details right away, plus a big “Request a Consultation” button that’s hard to miss. We really want to hear from you!
4. SEO and Content Optimisation
We dove deep into SEO research and fine-tuned the website’s content to include the right keywords for the logistics and supply chain industries. This way, Portgod’s services can shine in search engine results, bringing in more qualified traffic.
The Results
- Improved Engagement: The clear, organized design and ease of navigation resulted in a marked increase in user engagement and decreased bounce rates.
- Increased Lead Generation: With strategically placed contribute to the CTAs, quote requests increased 25% in the first month post-launch.
- Global Reach: The website now delivers Portgod’s global presence to a wider audience in multiple industries around the world.
- Success in SEO: Following SEO implementation, keyword search rankings improved, resulting in an increase of organic traffic by 30%.
Technologies Employed
- Website Development: HTML5, CSS3, JavaScript
- CMS: WordPress to allow for easy content management
- SEO: On-page SEO, keyword identification, and backlinking
- Responsive Design: Mobile-first, ensuring a quality user experience across all devices.
Conclusion
The Portgod website features a complex, scalable solution that reflects the company‘s commitment to quality in logistics. The site clearly utilizes industry knowledge, bespoke services, and offers a user-friendly design to successfully market Portgod as a premium logistics supplier to multiple industries.