AdventHealth Medical Group
www.adventhealth.com
Website Design & Development, CMS Integration, UX/UI Design
AdventHealth is a widespread religiously-affiliated medical system with many people using it throughout the United States. They own and operate over fifty hospitals and 1,200 other patient care sites around nine U.S. states. AdventHealth enjoys an excellent reputation for providing care for the whole person: body, mind, spirit and their mission makes it clear that they provide care for these areas with compassion.
Digital presence can be a positive vehicle to share this mission, as a destination for information and a connection with patients possible for millions of people.
The Challenge
The AdventHealth Medical Group wanted to revive their digital platform. Their main objectives included:
- Improving the user experience for patients and their families
- Building a responsive site that is device agnostic
- Making the site easy to navigate through its information architecture
- Including links to appointments/call in appointments
- Giving internal teams a content management system (CMS)
- Complying with healthcare standards – HIPAA
- Improving SEO and online visibility.
Our Approach
We worked side by side with the AdventHealth Medical Group to develop a website that matched their brand and helped them achieve their operational on patient engagement objectives. Here are the steps we followed:
Web Design & Development
- Created a clean modern and accessible design reflecting AdventHealth‘s visual branding and mission.
- Created a fully responsive website designed for use on mobile tablets, and desktop computers.
- Optimized for performance delivering fast page loads and transitional animations.
UX/UI Strategy
- Designed an intuitive user journey for first time and returning patients.
- Supported the “Find Care” process, helping users find physicians, facilities, and services quickly.
- Improved internal page architecture and hierarchy to eliminate and reduce clicks-to-content.
CMS Integration
- Integrated a CMS that is flexible, scalable, and allows content managers to easily update pages, blog posts, service information, and healthcare resources.
- Removed usability barriers for CMS across all teams of all technical abilities.
Appointment Scheduling Integration
- Enabled appointment booking functionality allowing patients to connect and book appointments with health care providers directly through the site.
- Provided links to AdventHealth’s mobile app for potential engagement in the broader digital ecosystem.
Results
- Since the launch, the website has achieved measurable improvements:
- 30% increase in organic traffic due to optimised content and SEO enhancements
- Improved mobile engagement, with bounce rates reduced by over 20%
- Faster page load times, enhancing the overall patient experience
- Seamless CMS operations, reducing update time and dependency on IT support
- Positive patient feedback on ease of navigation and appointment booking
Targeted SEO Keywords
- Healthcare web development
- Medical website design services
- Responsive healthcare website
- CMS for medical practices
- UX design for healthcare websites
- Appointment booking integration
- Digital transformation in healthcare
- Patient engagement platforms
Final Thoughts
This project demonstrates My Web World’s expertise in creating custom digital solutions for the healthcare sector. By combining thoughtful UX design with scalable development and content management, we were able to help AdventHealth Medical Group create a digital experience that contributed to their mission and empowered their patients.
If you are either a medical provider looking to have your digital presence redefined or a healthcare organisation looking to reach and engage, we will help your online presence grow; securely, reliably, and care.
