Al Amad Mechanical Workshop
www.alamadws.com
UI Design, Web Development, Digital Marketing, Hosting Services, SEO Services
Al Amad Mechanical Workshop, a long running auto repair center in Abu Dhabi, needed a responsive and professional website to appease their vast automotive service offerings. Their objectives were:
- Improve digital footprint
- Increase their online visibility to massively grow their local business
- Make service inquiries easier
- Showcase their expertise and eco-positive approaches to the automotive sector
- They wanted a clean, easy to use site that conveyed the professionalism of their company, while also allowing for future growth.
Our Approach
As their digital partner, our focus was to create a modern, responsive WordPress website on-brand and with high usability and SEO efficiency.
Refinement Areas:
- Industry-Related Design: Clean design with visual theme in the automotive space
- Service Clarity: Content structure clarified for each service category
- Mobile Responsiveness: Smooth user experience across all devices
- Speed/Performance Optimization: Quick load time using light assets
- SEO Ready: Optimized URL structure meta tags, and schema
- Bilingual Support Ready: Site structure designed for extra languages down the road
Features Delivered
Full-Service Showcase
The service offerings were organized into each service category (Mechanical, Electrical, Diagnostics, AC repair, etc.) with detailed service pages, clear images, and short descriptions to leave no doubt in clients‘ minds what was being offered.
Clean & Functional Layout
We implemented a structured, easy-to-navigate interface with service tabs, contact points, and essential information readily accessible from any page.
Local SEO Setup
To support their goal of capturing local traffic, we optimized on-page SEO, implemented proper schema, and enhanced metadata for key service pages and the homepage.
Contact & Appointment Optimisation
A clear CTA across the site encourages inquiries. All contact points, phone, email, and physical location, are prominently displayed with clickable integration for mobile users.
Performance
Site speed was prioritised with proper image compression, lazy loading, and caching setup, ensuring excellent performance even on slower networks.
Results & Impact
Since the launch of the new website:
- Increased Customer Engagement: More calls and emails coming via the website Improved Local Search Visibility:
- Enhanced rankings for relevant keywords, such as “Auto repair Mussafah“ Boost in Credibility:
- A professional web presence helped build trust with new clients Seamless User Experience:
- Mobile-first design ensured there was a similar experience regardless of device
Tools & Technologies Used
- CMS: WordPress Design: Figma wireframes
- Optimisation: WP Rocket, Smush (for images)
- SEO: RankMath SEO Plugin, manual on-page optimisations
- Security: SSL, CAPTCHA (for forms)
- Hosting: High-performance managed wordpress hosting
What Sets This Project Apart
We didn‘t just build a website – we built a business tool.
In focusing on local SEO, user experience, and display of services, we helped Al Amad position themselves as a reputable name in auto repair in Abu Dhabi.
Conclusion
Through the redesign of Al Amad Mechanical Workshop’s website, we successfully multiplied their online presence providing a modern, functional and visually appealing platform to exhibit their automotive repair specialty. With a focus on user-centred design, mobile-first optimisation, and strategic SEO, we supported the workshop with becoming more visible online, with more local customers, and building trusted relationships within the community.
The outcome of the project supported the client not only with their goals but provided solid ground for scalability, ready for their next steps in our rapidly evolving digital landscape. We are delighted to have partnered with Al Amad Mechanical Workshop, and look forward to working with them into the future.
