BespokeWebPro
www.proficientseo.com
Custom Web Design, Responsive Development, UX/UI Strategy, SEO Optimization, WordPress Integration
BespokeWebPro is a digital agency based in the UK that creates custom websites for a wide range of clients; they reached out to MyWebWorld with the goal of repositioning their brand and digital presence. Their previous website was not modern, did not have the SEO architecture or performance ingrained into the site and failed to highlight their growing portfolio and professionalism.
They wanted a web platform that mirrored the exact service they provided to their client; bespoke, quality and strategically user-centered. The team at MyWebWorld were tasked with developing a website that was visually distinct, content rich, and technically good so that they can draw more business, present trustworthy signals to their visitors and improve their legitimate digital authority.
Objectives
The project was rooted in clear, measurable goals:
- Create a sleek, modern website that represents the brand well.
- Build a mobile-first front end that loads quickly and adjusts easily.
- Organize the content clearly to increase conversions and improve SEO.
- Showcase BespokeWebPro’s work with an interactive portfolio section
- Increase user engagement and lead generation
- Strengthen on-page SEO using targeted keywords like “custom web development,” “bespoke web design,” “responsive business websites”, and more
Discovery & Strategy Phase
Before jumping into design, we conducted:
- A competitive audit to identify industry trends and evaluate top-performing agency sites
- A technical assessment of the previous BespokeWebPro website (load time, broken links, structure/content)
- A brand workshop with the client to understand their values, tone, services, and target customer
This phase paved the way for a polished site that would work strategically to generate results (vs. just good from an aesthetic standpoint).
Design & Development Approach
Bespoke Visual Identity
- We crafted a custom layout with a premium look and feel. Our design emphasized:
- A simple, clean style that appeals to B2B and SMEs (decision-makers) • Clear use of visual hierarchy to lead users to the content
- Incorporated trust-building elements, e.g. testimonials, client logos, project highlights
- Incorporated modern features e.g. interactive hover effects and micro-animations
User-Centered UX/UI
Develop user journeys that provide easy navigation and quick access to key pages e.g. Services, Portfolio, About Us, and Contact. Additionally, optimise CTAs to be immediately visible to users yet not be intrusive to users, encouraging conversion by maintaining the best user experience possible.
Responsive Development
When doing a web design project, you must ensure that it works on all browsers. Work towards fast loading times, preferably under 2.5 seconds on average. Look good and work well on desktops, tablets, and mobile devices.
Technical SEO & Content Optimisation
SEO was a critical component of this build. Here’s what we implemented:
- On-page SEO (Meta Titles, H1-H4, keyword density, alt text)
- URL structuring and internal linking
- Schema markup for improved rich snippets
- Google Analytics & Search Console integration
- Blog-ready backend for content marketing
- Security and speed enhancements (SSL, lazy loading, caching)
Primary SEO Keywords
- Custom web development services
- Professional website designers UK
- Mobile-responsive web solutions
- WordPress web development
- Bespoke website design agency
Features We Delivered
- Custom WordPress theme tailored to BespokeWebPro’s branding
- Dedicated Portfolio Section with case study formatting
- Contact form with conditional logic for better enquiry qualification
- Blog setup with content categories
- Optimised image formats (WebP) for performance
- Call-to-Action sections embedded throughout the site
The Results
- Within the first 3 months post-launch, the results were measurable and impressive:
- +65% increase in organic traffic
- +40% improvement in average session duration
- +70% more leads from contact form submissions
- Enhanced brand perception and credibility through a modern UI/UX
- Indexed within 7 days by Google with key landing pages ranking on Page 1
Conclusion
This project was a perfect reflection of BespokeWebPro’s own mission: to create custom digital solutions that truly serve their audience. At MyWebWorld, we didn’t just build them a website; we built them a growth tool, engineered to convert, engage, and impress. Whether you run a creative agency or an e-commerce business, we customize our web solutions to fit your brand and goals, just like we did for BespokeWebPro.
Are you ready to improve your digital presence? Let’s talk.