Proficient SEO
www.proficientseo.com
Digital Marketing, SEO Services
Proficient SEO, a leading digital marketing agency, contacted us about redesigning their website. Their objective was to improve their online presence with optimised user engagement and to highlight their SEO capability. The skeleton site held out the potential for the overall goals of the project to be achieved:
- Build a modern and professional website that reflects their brand while showcasing their core services
- Build a search engine–friendly website to help improve organic visibility
- Build a mobile friendly and user-friendly site that is behaviourally appropriate for the different devices of intended target audiences
The old site offered a substandard user experience, performance issues, and was not built for SEO – on top of that it didn‘t have a CMS (content management system) that allowed Proficient SEO‘s team to sustainably and efficiently manage and maintain content around the site without having to go to an external support team (from the development agency) and without sacrificing the budget and continual need for content maintenance.
Â
Our Approach
We took a thorough approach to this project, combining our skills in design, development, and digital marketing. Let me walk you through the steps we followed:
Custom Web Design
We designed a website that is not only beautiful but also very easy to use and shows Proficient SEO’s new approach to digital marketing perfectly. The design has usability at its center, with an easy-to-use layout, intuitive navigation, and clear calls-to-action, leading users to conversion points such as contact forms, and service inquiries. Most importantly, the website design reflects the company’s existing branding and professionalism.
SEO Optimisation
Given the nature of Proficient SEO’s business, we prioritised search engine optimisation throughout the development process. Our SEO experts utilized on-page optimization strategies, which included:
- Unlock the power of keyword research and smart content placement to effectively target the search queries that matter most.
- Enhance your search engine indexing by optimizing your meta tags, headers, and image alt text.
- We enhanced the internal linking structure to make it easier for both users and search engines to navigate the site smoothly.
- The website’s code has been fine-tuned to boost loading speeds, which is crucial for both search engine optimization and providing a great user experience.
Responsive Design
A fully responsive design was a must-have for Proficient SEO’s website. We ensured that the website delivered a seamless experience across all devices from desktops to mobile phones and tablets. As there has been a surge in mobile searches and browsing, providing an accessible user experience, and maximizing users’ engagement across all platforms was important.
CMS Integration
We put in place a strong content management system (CMS) that made it easier for the Proficient SEO team to manage and update site content without the need for developers. The CMS is a hassle free way for them to add blogs, change service offerings, and manage testimonials or case studies. This also ensures that the site remains up-to-date with their ever-changing business model.
UX/UI Enhancements
We concentrated on improving the user experience (UX) by improving the layout of the site and navigation. We made sure visitors could find information quickly, whether it was service, case studies or contact details. Improvement of UX led to increased user engagement with users now spending more time and visiting more pages on the site.
The Results
Since the new website went live, Proficient SEO has experienced some impressive gains in all the important performance metrics:
- Thanks to our SEO enhancements, we’ve seen a significant boost in organic search rankings, which has brought a lot more visitors to the site!
- The redesigned website features a user-friendly layout and easy navigation, which helped reduce the bounce rate and increase the average session duration.
Experience lightning-fast load times! Thanks to our speed optimization efforts, the website now delivers a quicker browsing experience, which has positively impacted user retention and boosted our SEO rankings.
We’ve been thrilled to hear such positive feedback from our clients! Visitors have particularly praised how easy it is to navigate our website and how intuitive the design is.
SEO Keywords Targeted
- SEO Services Provider
- Professional SEO Company
- Digital Marketing Solutions
- Local SEO Services
- Website SEO Optimisation
- SEO for Businesses
- Search Engine Optimisation Experts
Conclusion
The redesign of Proficient SEO’s site demonstrates the value of combining a customized website design, SEO best practices and user experience optimization. By addressing performance, mobile responsiveness, and usability we helped Proficient SEO develop a site that meets their reputation, increases engagement and growth of clients.
Now, with this partnership in place Proficient SEO will immediately have a better digital footprint and capability to reach a bigger audience than before, and ongoing growth of their business.