RFR Professionals
www.rfrprofessionals.com
Web Design, UX Development, Content Strategy, Digital Marketing, SEO Services
RFR Professionals is an international consulting firm that provides various services in strategy, risk management, audit and assurance, corporate governance, financial control, business automation, and more. In addition to the notable industries listed above, RFR Professional serves many other industries including healthcare, agriculture, aviation, education, and oil & gas.
When RFR Professionals approached MyWebWorld, they were seeking a digital presence reflective of their global footprint, various services and technical capabilities. The primary objectives included refreshing their online presence, showcasing their various capabilities, and facilitating a streamlined engagement experience for potential clients to better understand their services and easily get in touch.
Challenges
- When it comes to the variety of services offered by RFR Professionals, there’s a lot to unpack. They cover a wide array of sectors, so it’s important to present this information in a straightforward and engaging way that doesn’t overwhelm visitors.
- With offices spread across more than 10 countries, the website had to effectively showcase their international footprint while also offering localized content tailored to various regions.
- When it comes to showcasing their technical know-how, the website needed to emphasize their expertise in IT solutions and business automation. The design had to strike a balance between professionalism and user-friendliness, ensuring that visitors could easily navigate and appreciate the content.
1. Web Design & User Experience
- The design was crafted to showcase RFR Professionals’ expertise and international presence. We opted for a sleek, responsive layout paired with clear typography, making sure the website is user-friendly on any device.
- Responsive Design: A layout that adapts to mobile devices makes it easy for users to access the website and explore services without any hassle, no matter what device they’re using.
- Global Accessibility: The website features a global map that highlights their presence in various countries, complete with detailed contact information and office locations. This makes it super easy for clients to locate their nearest office.
- Service Organisation: We made sure to break down each service area into clear segments, so users can easily find the information that matters most to them. This was done by implementing straightforward navigation, creating dedicated service category pages, and featuring a solutions page that showcases what the firm can do.
2. Content Strategy & Structure
With the wide range of services that RFR Professionals provides, the content strategy is all about clearly showcasing each service while tying it back to the firm’s expertise and its global reach.
- Service Pages: We’ve put together dedicated pages for each of our services, highlighting RFR’s expertise in essential areas like Enterprise Risk Management (ERM), Tax Advisory, Financial Control, and Business Automation.
- Industry-Specific Solutions: The website offers tailored consulting solutions designed for specific industries like healthcare, agriculture, and oil & gas, highlighting RFR’s deep expertise in these fields.
- Case Studies and Testimonials: We showcased real-world examples of successful projects along with client testimonials to build trust and credibility, emphasizing the firm’s influence across different industries.
3. Technical Implementation
With our expertise in web development and WordPress, the site was built on a high scalable and secure platform with built-in SEO capabilities.
- Content Management System (CMS): WordPress was used to enable added flexibility over the content updates to allow the RFR Professionals team to manage their service offers and blog posts without outside influence.
- Search Engine Optimisation (SEO): On-page SEO strategies were made, giving the site a competitive advantage on a search engine for the key terms that relate to RFR Professionals’ services.
- Performance Optimisation: The site was optimised for performance allowing for rapid page loading and user experience interactions.
4. Global Integration and Contact Accessibility
Each region in which RFR Professionals operates contains local office information on the contact page. This allows the visitor to easily find the local office or contact information for the area in which they live, thus improving the user experience and increasing conversion rates.
The Results
- Better Online Presence: The new website represents RFR Professionals’ global and full service offerings, resulting in an increase in website traffic from potential clients throughout their service areas.
- Improved Visitor Engagement: The website has an improved structure, is clean and responsive, resulting in improved visitor engagement. Visitors now spend more time on the website, exploring the wide range of services and solutions provided by RFR Professionals.
- Lead Generation: Adding local contact information and easily accessible service pages has helped lead generation with an increase in inquiries from potential clients in different areas.
Conclusion
This project for RFR Professionals highlights our ability to create tailored digital solutions for international clients with diverse service offerings. By focusing on user experience, technical performance, and effective content strategy, we helped RFR Professionals establish a robust online presence that reflects their expertise and supports their global operations.